See also: Breakfast of Champions

BREAKFAST CEREALS

Cereals are processed grains that are generally 75 to 80 percent carbohydrates, a ready source of fuel for our brains and bodies. Cereals can be commercially processed or homemade.

In the U.S., on the average, of two new breakfast cereals are introduced to market shelves each week. The ready-to-eat cereal industry was $6.84 billion in retail sales in 2003, and the average American consumes about 15 pounds of this type of cereal each year.

‘Post Grape Nuts’ were first made in 1897

General Foods 'Post Toasties' cereal (1904) was originally called ‘Elijah's Manna’.

Hello-Billo, Korn Kure, Malt-Ho, Tryabita, Tryachewa, Oatsina and Orange Meat were all brand names of breakfast cereals available in the early 1900s.

Battle Creek, Michigan is the Cereal Capital of the World. It is home to Kellogg, Post and Ralston Purina cereal plants.

James C. Jackson, a follower of Sylvester Graham (who praised the virtues of whole grain flour, which was soon to be called Graham flour) developed what he called 'Granula' in 1863. Granula was Graham flour dough baked into dry loaves, broken into chunks and baked again, and then ground into still smaller chunks. This was the first ready-to-eat breakfast cereal. (C.W. Post used basically the same recipe for Post's Grape Nuts in 1898).

By the way, 'Granola' (baked wheat, oats and corn nuggets) was developed in 1877 by Dr. John Harvey Kellogg (before he formed the cereal company with his brother). He originally called his cereal 'Granula', but was sued by Jackson, and they compromised on the name 'Granola'.
See also article on Granola.

The first ‘Wheaties’ commercial (live) aired when host Red Barbar promoted it during a Brooklyn Dodgers game (Variety, August 30, 1939). Later the Dodgers did a promotion dressed in street clothes saying 'Yum, Yum Stuff!' (Variety, April 24, 1940).
(Thanks to Peter Emery at Food TV for this info www.foodnetwork.com)

Also see: Food Articles and Cooking Tips

You are here > Home >

FOOD TRIVIA & FACTS > BRAINS to BUTTON > Breakfast Cereals

Please feel free to link to any pages of FoodReference.com from your website.
For permission to use any of this content please E-mail: james@foodreference.com
All contents are copyright © 1990 - 2024 James T. Ehler and www.FoodReference.com unless otherwise noted.
All rights reserved. You may copy and use portions of this website for non-commercial, personal use only.
Any other use of these materials without prior written authorization is not very nice and violates the copyright.
Please take the time to request permission.

FOOD TRIVIA and FOOD FACTS

CULINARY SCHOOLS
& COOKING CLASSES
From Amateur & Basic Cooking Classes to Professional Chef Training & Degrees

FoodReference.com (since 1999)

FOOD TRIVIA and FOOD FACTS SECTION