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Discover The Pure Splendor Of Sea Salt

Introducing New Gourmet Collection Sea Salts from McCormick

HUNT VALLEY, MD (September 2007) - Praised by celebrity chefs for its distinctive, sophisticated flavor, natural sea salts have quickly become one of the hottest culinary crazes in the past decade. Now, McCormick has introduced an exciting new line of Gourmet Collection Sea Salts created especially for the home cook.

"People are intrigued by sea salts and love the idea of using them, but aren't totally sure how to incorporate them into their everyday cooking," says Kevan Vetter, Executive Chef at McCormick. "Sea salt is far more versatile than many think; it can be used at the stovetop during the final stages of cooking, sprinkled on meats, fish and vegetables while on the grill or as a last minute seasoning at the dinner table."

McCormick offers four varieties of Gourmet Collection Sea Salts, each packaged in a wide-mouth tin for ease of sprinkling on everything from avocados to zucchini.

• French Grey Sea Salt — An all-natural, moist salt, hand-harvested in Brittany, France. Renowned for its light grey, almost purple color, it offers an elegant finishing touch to roasted or grilled meats, seafood and vegetables.

• Sicilian Sea Salt — An all-natural salt, hand-harvested off the coast of Sicily. Rich in minerals and with a lower percentage of sodium chloride than regular table salt, it has a delicate flavor, great for highlighting salads or finishing roasts and sauces.

• Asian Style Spiced Sea Salt - Natural sea salt, paired with an Asian spice blend that includes garlic, ginger, orange peel, coconut, red bell pepper, and sesame seeds. A perfect enhancement for Asian-inspired stir-fries, salads, noodles, rice and vegetables.

• Mediterranean Spiced Sea Salt — Natural sea salt infused with Mediterranean spices, including garlic, basil, oregano, lemon peel, red bell pepper, and a whisper of red pepper heat. Sprinkle on salads, pasta, fish, chicken and all types of meat.

The suggested retail price for the McCormick Gourmet Sea Salts is $3.79. Look for them in the spice aisle of grocery stores nationwide. For more information, visit www.mccormickgourmet.com. or call 1-800-MEAL-TIP (1-800-632-5847).

About McCormick
With an extensive network of researchers, trend experts, chefs, home economists, food technologists, and sensory analysts, McCormick & Company, Inc., keeps its finger on the pulse of flavor. McCormick was founded in 1889 in Baltimore, Maryland. Today it is the largest spice company in the world. McCormick sources only the finest ingredients from around the globe to bring the highest quality flavors to consumers.
 

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