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PEARL PERSEPHONE

See also Pearl Vodka Press Release

Pearl persephone celebrates spring’s Arrival and its mythical namesake

The first pomegranate-flavored vodka toasts Greek goddess Persephone with the season’s hottest martini, The Pearl Pomtini

ST. LOUIS, March 20, 2006
The apple is considered the fruit of temptation for many.  But for ancient Greeks, the symbol of fateful enticement is the pomegranate.  Mythology also associates the exotic fruit with the arrival of spring.

Pearl Persephone, the first pomegranate-flavored vodka, commemorates the advent of spring with a toast to its namesake, Greek goddess Persephone.  Greeks celebrated Persephone for ushering in the fruitful season of spring.

In ancient Greece, spring signifies Persephone’s return from the Underworld.  Hades, the god of the Underworld, tempted Persephone with a pomegranate.  Fatefully, she ate it and was bound to spend all winters in his underground kingdom. 

“Greek legend tells of mourning Persephone’s time away and celebrating her return.  Ancient Greeks viewed the fertility of spring as a result of her return and reveled in the season accordingly,” explained Todd Nickodym, executive marketing manager for Luxco, importers of Pearl Vodka. “This spring we toast the return of Persephone with a Pearl Pomtini.  This original pomegranate martini is made from the pomegranate-flavored vodka we named after the goddess.  Using Pearl Persephone, bartenders nationwide have made the Pearl Pomtini as tempting as the fruit that enticed the Greek goddess.”

Introduced late last year, Pearl Persephone Vodka is the first pomegranate-flavored vodka on the market. “We’re pleased to be the leader in meeting vodka connoisseurs’ demand for pomegranate-flavored vodka,” Nickodym said.  “Since cutting-edge bartenders and discerning vodka drinkers could turn to Pearl Persephone for months now, pomegranate flavored cocktails, especially the Pearl Pomtini, have become popular in bars, restaurants and homes nationwide,” Nickodym said.

A recent survey from the Adam’s Beverage Group named pomegranate as a preferred flavor in 2006.  AC Nielsen also documents the popularity of pomegranate juice, reporting that juice sales increased 800 percent from 2004 to 2005.

Pearl Persephone is a super-premium vodka which combines the balance and smoothness of award-winning Pearl Vodka with the appealing and tempting flavor of the pomegranate. The resulting pomegranate-flavored vodka has a fresh bouquet and subtle sweetness that makes for a satisfying discovery for vodka connoisseurs.

Pearl Pomtini:  The Original Pomegranate Martini – This martini combines the tempting flavors of pomegranate with Triple Sec and lime juices. This is the perfect cocktail to enjoy while spring entertaining, or out for the evening.

Ingredients:
2 oz. Pearl Persephone Vodka
1 oz. Triple Sec
1 oz. Pomegranate juice/syrup
Squeeze of fresh lime juice

Directions: Shake well with ice and strain into a chilled martini glass. Dress your Pomtini further by adding three pomegranate seeds.