PEPSI COLA

In 1898, Caleb D. Bradham, a New Bern, North Carolina pharmacist created Pepsi-Cola, in imitation of Coca-Cola. The name refers to the marketing claim that it cured dyspepsia (peptic ulcers).

In 1936 during the Great Depression, Pepsi introduced a 12oz bottle for 5 cents (Coca-Cola was 5 cents for a 6.5 oz bottle) and a radio advertising jingle:

"Pepsi-Cola hits the spot;
Twelve full ounces, that's a lot;
Twice as much for a nickel, too;
Pepsi-Cola is the drink for you."

Pepsi spent a lot of money on an advertising campaign in China with the slogan 'Pepsi gives you life' - the only problem was they got the translation a little bit off - the translation came out 'Pepsi brings your ancestors back from the grave.'

During Nixon's presidency, Pepsi became the first foreign consumer product to be sold in the Soviet Union.

One 12 ounce can of Pepsi Cola contains approximately 39 mg. of caffeine.

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