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Smucker Introduces First Ever Limited Edition Topping Flavors

Consumers Can Vote On Next Limited Edition Topping Flavor

(November 2008) – Cover up, your vanilla is showing!  For the first time, The J.M. Smucker Company will launch two limited edition ice cream toppings flavors – Smucker’s^® Pumpkin Spice and Smucker’s Magic Shell^® Cherry toppings. These flavors arrive just in time for fall and just in time to cover up your vanilla ice cream. 

Smucker’s Pumpkin Spice topping offers a distinct, sweet and nutty flavor mixed with seasonal spices that can be spooned over ice cream, poured on top of cake or mixed into warm beverages. Smucker’s Magic Shell Cherry topping – the newest Magic Shell topping variety – is a sweet juicy cherry flavor topping for a bowl of vanilla ice cream or over a slice of cheesecake.

“The creation of the Smucker’s Magic Shell Cherry flavor is a direct response to consumer demand – it is the flavor requested most often,” said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. “Smucker’s Pumpkin Spice is the perfect fall treat. This topping evokes memories of traditional fall festivities, from Jack-O-Lanterns on Halloween to pumpkin pie at Thanksgiving.”

In addition to the two new limited flavors, The J.M. Smucker Company is looking to create a third. For the first time ever, toppings lovers across America can cast their vote for the next Smucker’s limited edition topping flavor.  From now until December 31, 2008, Americans can participate in Smucker’s “Your Vanilla Is Showing” campaign by visiting www.yourvanillaisshowing.com to cast their vote for one of the following new flavors:
• Apple Cinnamon
• Black Cherry
• Magic Shell Cupcake Topping.

The new flavor will be announced in early 2009 and will be available on store shelves in June 2009 in select retailers nationwide.

Smucker’s Toppings has been adding a creative touch to bowls of ice cream for the past 60 years and now offers consumers 35 different topping flavors to choose from. Vanilla is ranked the number one ice cream flavor in America – according to the International Ice Cream Association – but with so many Smucker’s Toppings choices, Americans have no reason to leave their vanilla showing.

For more information about Smucker’s Toppings and delicious sundae recipes, please visit www.smuckers.com.
 

About The J.M. Smucker Company
The J.M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe’s Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.
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