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AMAZING Grass Announces Kidz SuperFood Drink Mix

Organic Chocolate Flavor Takes the ‘Yuk’ out of Consuming Healthy Veggies

(San Francisco, CA
August 24, 2007)
Good nutrition is vital to good health and is absolutely essential for the healthy growth and development of children.  Yet, due to busy lifestyles and poor dietary habits, many kids in the U.S. fail to consume the USDA’s recommended 5-to-9 daily servings of fruits and vegetables.  Just about every parent has experienced frustration trying to convince picky children to eat healthy vegetables.  Amazing Grass has created a solution for children age 2 and up.  Kidz SuperFood is a nutritional powerhouse that combines 33 fruits and veggies with organic chocolate to create a delicious drink powder.

Kidz SuperFood is the first delicious superfood chocolate drink powder developed specifically for kids - but parents enjoy it too.  One serving blended with 6 oz. of milk provides the antioxidant equivalent of 3 servings of fruits and vegetables and contains over 1,670 mg of whole food fruit and vegetable concentrates.  Kidz SuperFood contains more than 70% organic ingredients and is an excellent source of Beta Carotene, Thiamin (B-1) and Vitamin K and is a good source of Vitamin C, Iron, Riboflavin (B-2 and Folic Acid.  This innovative superfood drink offers essential ‘whole food’ fruit and vegetable nutrition that you just can’t get from a multi-vitamin.  

What is not in it is important, too.  Kidz SuperFood is vegan and all-natural, which means no artificial colors, flavors and fillers.  It is also decaffeinated and is gluten-free, dairy free and GMO-free.  Amazing Grass uses only premium fruits and vegetables that are grown in the U.S.  Kidz SuperFood contains only one gram of sugar per serving.  The powder mixes easily with water or any variety of milk and is offered in a scoopable 200g canister for a SRP of $24.99, and in a 15-count box of convenient single-serve packets for $21.99.  It is widely available at retailers around the country including Whole Foods markets and Wild Oats, and can also be purchased at www.AmazingGrass.com. 

A Rainbow of Healthy Ingredients:
Amazing Grass Fruit & Veggie Blend
• “GREENS” - Organic Wheat Grass, Organic Barley Grass, Organic Alfalfa, Asparagus, Lima Beans, Green Peas, Kale, Kiwi, Organic Spinach, Organic Broccoli, Brussels Sprouts, Green Beans, and Zucchini
• “ORANGES & YELLOWS” – Apricots, Organic Carrots, Mangos, Pineapple, Sweet Potatoes, Tangerines, Yellow Squash
• “REDS” – Pomegranates, Raspberries, Guavas, Cranberries, Red Cabbage, Cherries, Tomatoes
• “BLUES & PURPLES” – Beets, Plums, Purple Grapes, Blueberries)
Organic Oat Fiber, Organic Soy Milk Powder (Organic Soy Beans, Organic Cane Juice), Organic Cocoa, FOS (from chicory root), Dutch Cocoa, Natural Vanilla, Apple Pectin Fiber, Carrageenan, Sea Salt, and Silicon Dioxide (anti-caking). 

Phytonutrients in Kidz Superfood are Helping the ‘Phyt’ for Good Health
Nutrition experts have known for a long time that fruits and vegetables contain healthy vitamins and minerals, but only recently have they discovered that they also contain powerful substances known as phytonutrients.  Plants naturally produce these compounds for multiple reasons: to protect itself against bacteria, viruses and fungi; to sustain life functions such as photosynthesis; and to act as antioxidants to protect from the damaging effects of oxygen and sunlight. 
 

While the role of phytonutrients is for the plant’s benefit, research shows that humans benefit from them as well.  In people, it is believed that phytonutrients act as antioxidants, cancer inhibitors, immune system boosters, and reduce genetic damage due to pollution and environmental toxins.  Researchers are still discovering the ways in which they may protect against certain diseases, boost immune system responses, mediate enzyme functions and hormonal actions.  So, while vitamins and minerals are necessary to live, phytonutrients are necessary to live well.

The thousands of phytonutrients aren’t found in just one or two foods, but are spread throughout the plant kingdom. People should eat a wide variety of fruits and vegetables to get the benefits each ‘color’ has to offer.  That’s because pigments, which lend color to the fruits and vegetables, are phytonutrients. For example, lycopene is the pigment that makes tomatoes red.  It also may help to inhibit the growth of cancer cells.  While most kid’s fruit and veggie intake is limited to two or three favorites, Kidz SuperFood contains 33 of the most nutrient-dense fruits and vegetables in all the colors of the rainbow. 

It is thought that phytonutrients are often destroyed or removed by modern food processing techniques, so eating fresh, minimally cooked and processed fruits and vegetables is encouraged.  Amazing Grass Kidz Superfood utilizes a very low temperature dehydration process that keeps fruits and vegetables minimally processed and 'raw'.  This ensures the antioxidant and phytonutrient power remains intact.  Kidz SuperFood isn’t meant to replace the fresh fruits and vegetables your children should be eating.  However, it does supplement and provide insurance that the health promoting benefits of a rainbow-colored whole food diet are being achieved.

Amazing Grass - A Brighter Shade of Green
Amazing Grass is a small, family-owned company with roots that date back over 60 years of growing and dehydrating green foods..  The company produces certified organic wheat grass, barley grass, oat grass, rye grass and alfalfa, and markets the most nutritious, convenient and affordable green superfoods to help families thrive.  Amazing Grass stands out from other producers because the grasses are field-grown throughout the winter allowing the roots to soak up nutrients from mineral-rich soil for over 6 months.  “We harvest the young leaves just one time each year at their nutritional peak,” says cofounder and CEO Todd Habermehl.  The greens are then carefully flash dehydrated at low temperatures, frozen in pellet form as whole leaf powders and then packed in nitrogen to maintain freshness. These extra steps ensure customers get the most nutrient-dense raw green food powders in the world.

Many green foods contain grass juice powders. “We don’t juice our grasses because we understand that juicing requires immediate consumption,” says Habermehl.  Once grass is juiced, rapid oxidation occurs resulting in nutrient depletion.  Furthermore, valuable fiber is stripped away during juicing along with many of the nutrients it contains.  “Our whole-leaf powders provide essential whole food nutrients in their natural state to ensure maximum potency and absorption,” he adds.   In addition to Kidz SuperFood, the Amazing Grass line of superfoods includes Wheat Grass powder and tablets, Green SuperFood drink powder and capsules and Chocolate Green SuperFood powder.   For more information, please visit www.AmazingGrass.com.