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Jack Link's Introduces 4 New Flavors & A 50-Calorie Size Snack

NEW TREND-SETTING FLAVORS:

Jack Link's Sweet & Spicy Thai Beef Jerky
Save yourself the 15,000 miles. Snacking on Sweet & Spicy Thai Beef Jerky is like finding yourself on the streets of Bangkok where sweet meets spicy. No passport required. This exciting ethnic infused flavor delivers a uniquely satisfying, richly flavored and healthier snacking option. SRP $5.99 per 3.65-oz. package.

Jack Link's Original Hickory Smokehouse Beef Jerky
Jack Link's listened to its consumers and learned that many were seeking an even smokier tasting jerky. The classic flavor of Jack Link's new Original Hickory Smokehouse Beef Jerky was created with a nod to the past. This heritage-filled flavor profile is a smokier version of authentic, genuine, hickory smokehouse style, beef jerky from days gone by. SRP $5.99 per 3.65-oz. package.

Jack Link's Sesame Teriyaki Chicken Nuggets
Jack Link's new Sesame Teriyaki Chicken Nuggets are loaded with "umami," a savory fifth flavor sensation found in many Asian foods. Delicious eastern flavors are blended with tender chicken for a uniquely flavorful, better-for-you snacking experience. SRP $5.99 per 3.65-oz. package.

Jack Link's Flamin' Buffalo Chicken Nuggets
Fire up your taste buds with a twist on an American classic. Jack Link's new Flamin' Buffalo Chicken Nuggets have the perfect blend of bold and spicy flavors reminiscent of buffalo wings from your favorite neighborhood eatery. SRP $5.99 per 3.65-oz. package.

"Today's healthy snacker wants it all—grab-and-go convenience and exciting flavors," said Bret Ocholik, Jack Link's vice president of marketing. "Jack Link's new Beef Jerky and Chicken Nugget products offer yet another way for meat snack lovers to feed their wild sides."

A healthier snacking option, Jack Link's new meat snacks are naturally high in protein; low in fat, calories and carbs, and free of trans fats. Whether enjoyed on-the-go, at work, in the car, at the gym, or even a family movie night at home, Jack Link's is the perfect on-the-go snack for today's active consumers and their families.
 

NEW GRAB-N-GO PORTION CONTROL

A better snacking alternative — Jack Link's Jerky, Tender Cuts or Nuggets in convenient, 50-calorie portion control packs. Each .625-oz. package contains just 50 calories each, offering consumers a satisfying, healthier option to the ubiquitous crackers, chips and cookies currently available in the portion-control snack aisle. According to Information Resources Inc. (IRI), a Chicago-based research organization, 78 percent of American consumers are trying to eat healthier, with 63 percent replacing high-calorie snacks with better-for-you options.

"Research shows, active women struggle to get enough protein in their diets," said Kris dark, director of sports nutrition at Penn State University's Athletic Department. "When schedules are busy, it's easy to get caught in the rush and grab anything that is convenient. The downfall is choosing a snack that doesn't satisfy and only gives you empty calories. The new Jack Link's snack packs, with only 50 calories per package, provide a good source of protein and a great satiety factor for a body in search of nourishment."

Jack Link's, in conjunction with the USDA, has developed the Smart Snack™ designation allowing consumers to identify product benefits at a glance. The Smart Snack designation makes it easier for consumers to make healthier snacking choices. Jack Link's new 50-calorie portion control packs proudly display the Smart Snack designation on the front and back of each package. Jack Link's meat snack products are an excellent source of protein, naturally low in calories, fat and carbs, and free of trans fats.

"Today's snacker wants more than empty carbs," said Bret Ocholik, Jack Link's vice president of marketing. "We're really proud that all of our Jack Link's Beef Jerky products provide consumers with healthier snacking options. Our new 50-calorie packages make it easier for those who are counting calories to get exactly what they want out of a snacking experience."

The perfect grab-n-go pantry fare, Jack Link's Jerky, Nuggets or Tender Cuts in 50-calorie packages will satisfy snackers' cravings while at work, at home, at the gym, in the car, or anywhere in between. Perfect for the entire family, Jack Link's 50-calorie packages are conveniently packaged in a five-count multi-pack box. Available flavors and products include Jack Link's Original Beef Jerky; Jack Link's Teriyaki Nuggets and Jack Link's Prime Rib Tender Cuts. The suggested retail price (SRP) is $4.99 per five-count multi-pack box.
 

Jack Link's Beef Jerky - Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link's is the leading U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust, and is the recognized U.S. meat snack market leader in convenience stores and mass-merchandisers. Link Snacks Inc. provides a diverse portfolio of products, marketing and sales expertise to retailers worldwide. For more information on Jack Link's, please visit www.jacklinks.com.
 

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